A postback in affiliate marketing is an HTTP request sent to the publisher to track specific user actions (conversions), like purchases or sign-ups, originating from affiliate links. It helps record and attribute these actions, aiding in campaign performance measurement.
Steps to add publisher postback
1. Go to Postback tab in the left navigation of your dashboard and click in Postback/Pixel.
2. Click on "Add Postback" button on the top right. 
3. Enter the necessary details, including the URL, and update Appcarry's macros adjacent to the respective publisher postback parameters. Click on 'Save' button at the bottom of the page after the required details are filled in.
If you are adding global postback, only click_id is mandatory, Appcarry will hit the default goal in this case.
You can also send postback on campaign level:
- Switching off the Is global postback toggle
- Select the campaign and goal
Note: adding click_id and goal is mandatory to send postback on campaign level.
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