Creating New Campaign | Knowledge Base

You will get to learn how to create a campaign step-by-step in this knowledge-base article.

To create a new campaign you can navigate to Campaigns and click on Create Campaign option in the left navigation.

Requirements:

In order to create a campaign, the required information is:

Campaign URL: The campaign URL is where the traffic will redirect to.
Click_id Parameter of advertiser: This is the most important parameter in order to track conversions with Appcarry. The Appcarry click ID macro will be placed against it.

Choose Your Objective: Select the primary goal of your campaign. Whether it's achieving conversions, app installs, sales, etc.
Advertiser Information: Choose the advertiser from whom you received the offer.
Categorize Your Campaign: Select the appropriate category from the dropdown. You can even add a new category if needed.
Promotion Method: Choose the promotion method from the dropdown.
Set Campaign Visibility: Choose the campaign visibility setting (Public, Private, or Permission).a. Public: Campaign remains visible to all the publishers.b. Private: Campaign is not visible to any Publisher, here Publishers will be manually added and approved for these campaigns.c. Permission: Campaign will be visible to Publishers but to run the campaign, a Publisher needs to request approval.
Currency: Choose the preferred currency from the dropdown list.
Campaign Title: Provide a relevant title for your campaign.
Redirect Type: Appcarry provides you with 4 types of Redirections.

a) 302 Redirect - This is the default redirection while creating the campaign. This redirect will instruct the browser to follow the location appended to the tracking link i.e. the landing page of the campaign.

b) 302 Redirect with the hidden referrer - This is also the 302 redirect except in this case, the referrer will be hidden. For instance, if a customer clicks on your tracking link from YouTube.com, it won't be shown as YouTube because it will be the referrer. Please note that 302 hide referrer cannot hide the referrer in case of IOS devices.

c) 200 Redirect - This redirection is used when the ads have to run on Facebook. In a 200 redirect, the referrer would be the tracking domain.

d) 200 Redirect with the hidden referrer - The source/referrer is hidden in this redirection. The rest work is the same. This works in the case of IOS devices as well.
Preview URL: Include the main landing page link for preview purposes.
Default Campaign URL: This field requires the tracking URL from the advertiser. Add Appcarry's macros for successful tracking. Learn more about macros here.
Description (Optional): You can add a brief description of the campaign.
KPI (Optional): You can add your campaigns KPIs.

Click on SAVE & CONTINUE button after filling in all the necessary details.

Step 2 : Setting up goals and payouts

Goals or events signify different conversions during the user journey. In a CPA campaign, if a advertiser wants to track user registration, a specific goal for that transactions is created in the goals and payout section of the campaign configuration.

Campaign goals also used when you want to pay your publishers for additional events. This includes recurring sales, account upgrades after registration, or any transactions occurring beyond the first goal.

Goal Name: Add the goal name, such as registration, purchase, KYC successful, etc. Some platforms refer to goals as events.

Example: If the desired action is a new user signup, and you call it 'signup', add the same as the goal name. However, keep in mind that the advertiser might refer to the same action as 'registration.' Therefore, in the advertiser goal token, add it as 'registration' to align with the terminology used by the advertiser.
Tip: Ensuring consistency between the goal name and advertiser goal token is crucial for accurate tracking.
Revenue: Revenue signifies the amount you will receive from the advertiser upon the successful completion of the specified goal.
Payout: Payout refers to the amount you will pay to your publishers for each successful conversion.

Understanding and effectively configuring these goal parameters are essential for accurate tracking, seamless communication with advertisers, and fair payout for publishers.

Click on SAVE button after filling in all the necessary details.

You can also set payout on publisher level by clicking on + sign next to the goal.

Completing Steps 1 and 2 is a mandatory prerequisite for creating and launching your campaigns. All steps starting from Step 3 on wards are optional.

Step 3: Creatives

Campaign creatives in the Appcarry platform allow you to host and upload all creative related to a campaign at one place as these creatives are used by publishers to drive conversions to campaigns. Appcarry provides an infrastructure to host and serve these creatives for you and your publishers. You can upload as many creatives you need.

Step 4: Setting campaign targeting

Campaign targeting involves configuring specific parameters to reach your desired audience effectively. Here are key elements you can set:

You can set campaign targeting here:

Timezone: Specify the timezone, e.g., GMT, PST, etc.
Days: Specify the days on which you want the campaign to run. Example: Monday to Friday
Start Time: Specify the time when the campaign should start, e.g., 09:00
End Time: Specify the time when the campaign should end, e.g., 05:00
Network Targeting: Add restrictions for the multiple Carrier ISPs on the campaign. Leave it blank to allow all the ISPs.
Operating System: You can set the OS for which the campaign will work and for which the campaign will not work.
Device Targeting: You can choose the devices on which the campaign will be active.
Geo targeting: You can choose the geography where the campaign will be active. (Example: Country, State and City)

Note: If your campaign's time targeting ends and the status changes (e.g., from expired to active or paused due to CAP), you can manually adjust this in the campaign settings.

Click on SAVE button after selecting in all the necessary details.

Step 5: Adding Publisher Access

If your campaign is set to private which is publicly not visible to all, you can assign publisher would would be able to access this campaign.

Step 6 : Setting Up the Capping Rules

To manage and control the traffic from your Publisher, you can easily set a CAP on a daily, monthly, or lifetime basis. It's important to note that the capping rule will only apply to the campaigns where the rule is set.

Daily CAP: This represents the maximum amount of traffic a publisher can generate in a single day. For instance, you can set it at 100 clicks per day.

Monthly CAP: This signifies the maximum traffic allowed from a publisher within a month. For example, you may set a limit of 5000 clicks for a month.

Lifetime CAP: This is the maximum amount of traffic a publisher is permitted to generate over their lifetime. For instance, you could set a lifetime limit of 100,000 clicks.

In some scenarios where the difference between daily and monthly CAP is minimal, such as having a daily CAP of 5,000 and a monthly CAP of 25,000, this means the publisher can give a maximum of 5,000 clicks per day until reaching the overall monthly target of 25,000. This holds true whether the target is achieved in 5 days, 10 days, or the entire month. Remember, these capping rules will only be applicable to the campaigns where the rules are explicitly set.

Click on SAVE button after adding all the necessary details.

Step 7: Campaign scheduling

If you want to schedule your campaign, you can easily set the date, time and the hours and the campaign will remain active only during those selected time frame.

Step 8 : Getting Tracking & Postback Links

Here you can generate the tracking link for your publisher and also create the postback to be shared with the advertiser.

Select -> Tracking domain
Select -> Publisher name
Add tracking macros that you want to track (Example: gaid, idfa, sub_publisher_id etc)
Copy the tracking link and share with your publisher.
To generate postback URL -> Select the platform the list of platforms and copy the postback URL. If the platform is not listed select others from the dropdown.