To manage and control the traffic from your Publisher, you can easily set a CAP on a daily, monthly, or lifetime basis. It's important to note that the capping rule will only apply to the campaigns where the rule is set.
Daily CAP: This represents the maximum amount of traffic a publisher can generate in a single day. For instance, you can set it at 100 clicks per day.
Monthly CAP: This signifies the maximum traffic allowed from a publisher within a month. For example, you may set a limit of 5000 clicks for a month.
Lifetime CAP: This is the maximum amount of traffic a publisher is permitted to generate over their lifetime. For instance, you could set a lifetime limit of 100,000 clicks.
In some scenarios where the difference between daily and monthly CAP is minimal, such as having a daily CAP of 5,000 and a monthly CAP of 25,000, this means the publisher can give a maximum of 5,000 clicks per day until reaching the overall monthly target of 25,000. This holds true whether the target is achieved in 5 days, 10 days, or the entire month. Remember, these capping rules will only be applicable to the campaigns where the rules are explicitly set.
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