Below are the parameters that can be used for tracking purpose
| Tracking macros |
Description (when to use) |
| {campaign_id} |
Hashed Id of Campaign |
| {campaign_name} |
Name of the campaign |
| {publisher_id} |
ID of publisher who is running the campaign |
| {click_id} |
Unique ID of Click Event Recorded |
| {creative_id} |
Creative id |
| {creative_name} |
Creative name |
| {advertiser_id} |
Advertiser id |
| {sub_publisher_id} |
Sub publisher id |
| {click_region} |
State/Region of the Click generated IP |
| {click_city} |
City of the Click generated IP |
| {click_country} |
Country |
| {click_ip} |
Click IP |
| {click_isp} |
name of the user’s ISP |
| {click_os_name} |
user’s operating system |
| {click_os_version} |
version of the user’s operating system |
| {gaid} |
Google Advertising ID MACRO |
| {idfa} |
Apple Identifier For Advertising |
| {android_id} |
Android Device ID Macro |
| {device_id} |
Device ID For App Installs Campaign (ONLY in POSTBACK) |
| {device_type} |
Device type.Example: mobile, tablet, desktop, smartwatch |
| {device_lang} |
Two-letter code ISO 639-1 for the device language |
| {fbclid} |
Facebook Click ID |
| {gclid} |
Google Click ID |
| {custom_param_1} |
Additional macros |
| {custom_param_2} |
Additional macros |
| {custom_param_3} |
Additional macros |
| {custom_param_4} |
Additional macros |
| {custom_param_5} |
Additional macros |
| {sub1} |
Additional macros |
| {sub2} |
Additional macros |
| {sub3} |
Additional macros |
| {sub4} |
Additional macros |
| {sub5} |
Additional macros |
| {unix_time_stamp} |
Unix Time Stamp |
| {url} |
To pass the URL |
| {gdpr} |
GDPR |
| {gdpr_consent} |
|
| {us_privacy} |
|
| {privacy} |
|
| Conversion And Postback Macros |
Description (when to use) |
| {click_id} |
Unique ID of Click Event Recorded |
| {conversion_id} |
ID of conversion |
| {conversion_timestamp} |
Conversion time stamp |
| {goal} |
Name of the event. (Install, registration, purchase etc) |
| {currency} |
Currency 3-letter code |
| {payout} |
Payout |
| {revenue} |
Revenue for conversion |
| {purchase_amount} |
Purchase amount |
| {transaction_id} |
Transaction id |
| {custom_param_1} |
Additional macros |
| {custom_param_2} |
Additional macros |
| {custom_param_3} |
Additional macros |
| {custom_param_4} |
Additional macros |
| {custom_param_5} |
Additional macros |
| {sub1} |
Additional macros |
| {sub2} |
Additional macros |
| {sub3} |
Additional macros |
| {sub4} |
Additional macros |
| {sub5} |
Additional macros |
