To begin integration, provide AppsFlyer with both the attribution link URL and the postback URL. The URLs are needed for reporting purposes. This article explains how to build these URLs.
Note: The integration will be done with Network Level Event and Install Postback, so you do not need to change the Postback if you are working with multiple advertisers.
AppsFlyer has recently added a postback management section for the partners where you can set up the macros for the attribution links and set up the postback for your partner panel yourself without any interference from AppsFlyer's end.
Attribution Link URL
- Upon logging into your AppsFlyer account, navigate to the postback management section and select the attribution link.
- Include the parameters to be shared with AppsFlyer in the attribution link. For each parameter, specify its corresponding Appcarry macro.
- After completing the setup, click on save. The attribution link for all partner applications will be automatically updated with the assigned macros and parameters.
Install postback URL
Example attribution link: http://app.appsflyer.com/com.yourapp?pid=mediaName_int&clickid={click_id}&af_siteid={publishedr_id}&af_c_id={campaign_id}.
|
AppsFlyer parameter |
Appcarry macro |
Description |
|
Click ID |
{click_id} |
Request the ID for each user session |
|
Site ID |
{publisher_id} |
ID of the Publisher promoting an offer |
|
Campaign ID |
{campaign_id} |
Offer ID |
|
Sub Site ID |
{source} |
ID of the Sub publisher promoting and offer |
|
Sub param 1 |
{idfa} |
Apple Identifier For Advertising |
|
Sub param 2 |
{gaid} |
Google Advertising ID Macro |
- For the complete AppsFlyer parameter list, click here.
- For the complete Appcarry macro list, click here.
Postback URLs for install and in-app events
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AppsFlyer provides the partner's access to define the postback they get when an install or in-app event is attributed to your ad network.
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etting endpoint addresses: You have to set your default postback endpoints here. Enable the install and in-app event postback toggle and setup the endpoints as instructed below:
Install postback URL:
In-app event postback URL:
Once the endpoints have been set up, you have to map the AppsFlyer's parameters with your receiving parameters and add some custom parameters as well.
AppsFlyer parameter Your receiving parameter Install checkbox In-app event checkbox Click ID click_id to be checked to be checked Sub param 1 idfa to be checked to be checked Sub param 2 gaid to be checked to be checked Event name goal keep unchecked to be checked Sub Site ID sub_publisher_id ID of the Sub publisher promoting and offer ID of the Sub publisher promoting and offer - Once the setup is done, click save, and your postback setup will be completed.
Finalizing your registration
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Already integrated with AppsFlyer? Set up the postback and attribution link as per the above-mentioned instructions.
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Not yet integrated with AppsFlyer? Get referred by your advertiser and become their partner, or contact the AppsFlyer team via their partner contact page.