With the conversion report, you can evaluate the performance of each campaign using date range filters and advanced reporting features.
For instance, if you need to determine which campaign generated the highest traffic to your platform last Friday, this step-by-step guide will be helpful.
You can segment the report based on various criteria such as campaigns, click ID, conversion ID, status, etc. Additionally, you can export the conversion log CSV file by clicking the 'Export CSV' button to view the reports offline.
To access conversion report, Go to the Report option from the left menu and click on Smart Reports and than click on"Conversion Report".
Filters to Apply
- Campaign: Select and filter based on the campaigns.
- Publisher: Select and filter based on the publishers.
- Advertiser: Select and filter based on the advertisers.
- Browsers: Select and filter based on the type of browser.
- Countries & Cities: Select from countries and cities.
Below is a description of all report options:
- Publisher Name: Name of the publisher who made the conversion.
- Sub publisher ID: Publisher's publisher.
- Advertiser: Name of the advertiser who created or gave that campaign to the publisher.
- Purchase Amount: Sale amount that is received through postback.
- Currency: the currency that is received through postback.
- Campaign Name: Name of the campaign.
- Landing Page: The landing page on which the user has landed after clicking on the publisher's link.
- Campaign Categories: You can assign a category to the campaign during its creation; the same will be visible in this filter option (for example, news, tech, politics, entertainment, etc)
- Goal Name: Name of the goal for which conversion has occurred.
- Payout: The payout that has been defined for that campaign.
- Revenue: revenue that has been set for that campaign.
- Currency: The currency of the campaign.
- Smart link: For which smart link has the conversion been made?
- Conversion IP: IP address of the user when this conversion has occurred.
- Click IP: IP address of the user when the click was performed.
- City: Name of the city from which the user has made this conversion.
- Region: Name of the region from which the user has made this conversion.
- Country: The country code of the country from which the user has made this conversion.
- Carrier: Internet service provider.
- Latitude: Latitude of the IP address of the user.
- Longitude: The longitude of the IP address of the user.
- Browser: Name of the browser using which the user has made this conversion.
- Operating system: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)
- Device: Device type of the user (i.e Computer, mobile)
- Device language: the device language of the user.
- Conversion ID: A unique conversion ID provided by the advertiser.
- Click ID: Appcarry click ID.
- Click-to-conversion time: The time that it took to convert the click into a conversion.
- Conversion method: This field shows if the conversion method was postback or pixel.
- Note: A system note that provides a small description of conversion if the conversion status is not "approved.".
- Click time: The time when the click was performed for any conversion.
- Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, campaign 1 is the referrer campaign for Campaign 2)
- IDFA: This filter option allows you to see the information received in IDFA, which is the Apple ID of the user.
- Android ID: This field contains the Android ID of the user.
- FBclid: It is for a Facebook click ID.
- Click user agent: This field displays the device + operating system of the user.