Step 2: Setting Up Goals & Payouts
Goals or events signify different conversions during the user journey. In a CPA campaign, if a advertiser wants to track user registration, a specific goal for that transactions is created in the goals and payout section of the campaign configuration.
Campaign goals also used when you want to pay your publishers for additional events. This includes recurring sales, account upgrades after registration, or any transactions occurring beyond the first goal.
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Goal Name: Add the goal name, such as registration, purchase, KYC successful, etc. Some platforms refer to goals as events.
Example: If the desired action is a new user signup, and you call it 'signup', add the same as the goal name. However, keep in mind that the advertiser might refer to the same action as 'registration.' Therefore, in the advertiser goal token, add it as 'registration' to align with the terminology used by the advertiser.
Tip: Ensuring consistency between the goal name and advertiser goal token is crucial for accurate tracking. -
Revenue: Revenue signifies the amount you will receive from the advertiser upon the successful completion of the specified goal.
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Payout: Payout refers to the amount you will pay to your publishers for each successful conversion.
Understanding and effectively configuring these goal parameters are essential for accurate tracking, seamless communication with advertisers, and fair payout for publishers.
Click on SAVE button after filling in all the necessary details.
You can also set payout on publisher level by clicking on + sign next to the goal.
Step 3: Creatives
Campaign creatives in the Appcarry platform allow you to host and upload all creative related to a campaign at one place as these creatives are used by publishers to drive conversions to campaigns. Appcarry provides an infrastructure to host and serve these creatives for you and your publishers. You can upload as many creatives you need.